Everything radio airtime needs, in one place
Pulse Net is run by Mediahost for the South African radio market. Stations price and publish their airtime; agencies find, compare and cost it.
Radio rate cards
One base 30-second rate per daypart and a multiplier per ad type. Every other cell is derived, and any cell can be overridden.
- Each card owns its dayparts, so a holiday card can retime Morning Drive without touching any other card
- Weekday, Saturday, Sunday and public-holiday day types, with the South African holiday calendar built in
- Live reads, presenter endorsements, sponsorships, outside broadcasts and stream pre-roll, each priced the way it is sold
- Currency snapshotted per card, so an old card is never reinterpreted
Spot pricing
Quote any spot exactly as traffic would: length, ad type, position, volume, VAT and agency commission.
- Spot lengths from 5 to 60 seconds, each a percentage of the 30-second rate
- Position loadings for first in break, last in break, top and tail and more
- Tiered volume discounts set per card
- VAT and agency commission handled the same way on every quote
Market research
See how your rates sit against comparable stations without exposing anybody's card.
- Cohorts of comparable stations, compared daypart by daypart
- Nothing is reported until at least five other stations contribute
- Average and quartiles only; never a minimum or maximum that could identify a competitor
Station directory
Agencies browse stations by market, licence type and rate, and compare them side by side.
- Only rate cards a station has chosen to publish are shown; private is the default
- Station contact and market details in one place
Coverage footprints
Predicted signal coverage for every transmitter, with the people and wards inside it.
- Longley-Rice terrain modelling of each transmitter's signal strength
- Several transmitters combined on the strongest signal at each point
- Ward boundaries with population, gender and age estimates, plus district household figures
- Shown as a planning estimate, never as measured or ICASA-certified coverage
Agency rate simulator
Cost a schedule against published rates and see the audience it buys.
- Live pricing as you change daypart, length, position and quantity
- AQH rating, gross impressions, GRPs, CPP and CPM alongside the cost
- Compare the same buy across several stations
Your data stays yours
Every station is its own organisation and sees only its own rates and people. Rate cards are private until a station publishes them, and market research only ever shows aggregates.